We are interested in comparing how people with different types of personality use language to communicate on social media. Research has looked into how personality is reflected in spoken language, body language, and other everyday behaviour. However, we know relatively little about how such knowledge can be applied to online language.
Existing research has focused on how personality is linked to American English and we want to see how this research translates to British English. Consequently, we are also collecting and comparing language between participants in the UK and the US.
Use digital footprints software to crawl social media data to assess people's perception on a certain place
It could be argued that the outcome of the Brexit referendum is indicative of British citizens' growing political disenchantment. A large part of the British electorate demonstrated to be particularly susceptible to propaganda and negative campaigning. Focusing on the Scottish context, this project aims to explore how social media user react to propaganda and to develop a categorisation of British voters based on their response styles.
Fashion is a key element of the city of Antwerp, Belgium - attracting many fashion students, designers and tourists to the city. In order to know more about this last group of tourists, the University of Antwerp is performing a study to profile the fashion tourists.