Roskilde University, Denmark
Use of digitalfootprints for teaching a Master course in Communication Studies entitled “Audience data analysis: from segmentation to big data”

Use of digitalfootprints for teaching a Master course in Communication Studies entitled “Audience data analysis: from segmentation to big data” Logo

The goal of the course is to help students relate critically to the science, practice and politics of audience measurement. One of the modules asks students to engage with social media analytics, with emphasis on the digital footprints left by audiences in their use of digital media and the harvesting of data on web platforms, and to place these in a larger context of academic, societal and ethical debates such as privacy invasion, surveillance and consent. It is in this context that the software digital footprints will be used.

Created 7 Jan 2019 Edited 1 Feb 2019 Status Active

Researchers

David Mathieu (Owner)